Перевод: со всех языков на все языки

со всех языков на все языки

to control the media

Толкование Перевод

1 control

1. n
контроль; проверка; надзор; регулирование; руководство; управление; владение

to abolish price controls — либерализовать цены

to be in control of smth — контролировать что-л.; управлять чем-л.

to bring the situation under control — брать положение под контроль

to emphasize quality control — делать упор на контроль за качеством ( продукции)

to end price control — отменять контроль над ценами

to escape control — избегать / воздерживаться от контроля

to establish control — устанавливать контроль

to exercise / to exert control over smth — осуществлять контроль над чем-л.; держать что-л. под контролем

to extend one's control over a city — распространять свой контроль на какой-л. город

to get control — получать / приобретать контроль

to get beyond / out of control — выходить из-под контроля / из подчинения

to go through immigration control — проходить иммиграционный контроль

to have / to hold / to implement control over smth — осуществлять контроль над чем-л.; держать что-л. под контролем

to increase control over smth — усиливать / ужесточать контроль над чем-л.

to institute control — устанавливать контроль

to introduce control — вводить контроль

to keep everything under control — полностью контролировать обстановку

to lessen / to liberalize control — ослаблять контроль

to lift limited control over smth — снимать ограниченный контроль над чем-л.

to lose control of the economy — утрачивать контроль над экономикой

to obtain control — получать / приобретать контроль

to pass under national control — переходить под государственное управление

to place smth under smb's control — ставить что-л. под чей-л. контроль; устанавливать чей-л. контроль над чем-л.

to put the situation under control — брать положение под контроль

to reduce control — ослаблять контроль

to regain control over smth — восстанавливать контроль над чем-л.

to relax control — ослаблять контроль

to remain firmly in control — по-прежнему прочно контролировать (что-л.)

to restore control of smth — восстанавливать контроль над чем-л.

to retain one's control — сохранять контроль

to seize control — захватывать контроль (над чем-л.)

to set up control — устанавливать контроль

to step up / to strengthen control over smth — усиливать / ужесточать контроль над чем-л.

to take control of smth — получать контроль над чем-л.; овладевать чем-л.

to tighten control over smth — усиливать / ужесточать контроль над чем-л.

to win control of smth — получать контроль над чем-л.; овладевать чем-л.

to wrest control from smb — лишать кого-л. господствующего положения

- abandonment of control
- abolition of control
- absolute control
- abuse of control
- adequate control
- all-round control
- arms control
- birth control
- border control
- centralized control
- community control
- comprehensive control
- constant control
- control over Hong-Kong reverted to mainland China
- control over mass media
- control over nuclear weapons
- conventional arms control
- crime control
- cross-border controls
- crowd control
- currency control
- direct control
- disarmament control
- dismantling of control
- economic control
- effective control
- efficient control
- end of control
- ensuring of safe control
- environmental control
- exchange control
- export control
- financial control
- flood control
- government control
- gradual surrender of centralized control
- import controls
- increase in control
- integrated control
- international control
- introduction of control
- loosening of control
- loss of control
- main instrument of control
- military control
- ministerial control
- monopoly control
- mutual control
- nuclear arms control
- nuclear tests control
- on-site control
- out of government control
- parliamentary control
- partial control
- passport control
- pollution control
- price control
- progress control
- public control
- relaxation of control
- riot control
- running control
- shortage control
- slackening of control
- the situation might be getting out of control
- tight control
- under strict control
- wage control 2. v
контролировать; проверять; руководить, управлять; регулировать; сдерживать

to control external economic activity — контролировать внешнеэкономическую деятельность

Politics english-russian dictionary > control
2 control de calidad

control de calidad

quality control

* * *

quality control o check

* * *

(n.) = quality assurance (QA), quality control

Ex. This article relates users' experiences in searching for books to the library's overall interest in quality assurance.

Ex. Quality control in non-print media acquisition is very difficult.

* * *

quality control o check

* * *

(n.) = quality assurance (QA), quality control

Ex: This article relates users' experiences in searching for books to the library's overall interest in quality assurance.

Ex: Quality control in non-print media acquisition is very difficult.

* * *

control de calidad

quality control

Spanish-English dictionary > control de calidad
3 control

управление, руководство; контроль; проверка; надзор; наведение ( на цель) ; господство (напр. в воздухе) ; топ. сеть опорных точек; pl. рычаги [органы] управления

attach for control (to) — подчинять (кому-л.)

pass to control (of) — переходить в подчинение

positive, two-man control of US personnel over nuclear weapons — подтверждающий контроль двух лиц из персонала США над ЯО (гарантирующий от несанкционированного использования)

relinquish control to... — передавать в подчинение...

stabilized (tank) gun control — управление огнем пушки (танка) с применением стабилизации; pl. органы управления огнем пушки (танка) с применением стабилизации (прицеливания и наводки)

— access control

— administrative control

— agent control

— air control

— air space control

— air support control

— air traffic control

— aircraft control and warning

— aircraft-assisted fire control

— airlift control

— airphoto-point control

— altitude control

— ammunition control

— approach control

— arbitrary survey control

— area damage control

— armament control

— arms control

— assume control

— assumed survey control

— attendance control

— bank control

— battery control

— battlefield air space control

— beam-rider control

— bilateral arms control

— blackout control

— block control

— border control

— breath control

— buildup control

— CAS control

— central control

— central fire control

— central security control

— central tracer control

— centralize control

— circulation control of individual

— circulation control

— civilian internee control

— classification control

— classified document control

— close control

— close-in control of air strikes

— column control

— command code control

— command control

— command destruct control

— commander-gunner double gun control

— common control

— computer-assisted interception control

— consistent with control

— contamination control

— control by fire

— control by survey

— control of civil disturbances

— control of civilians

— control of communications media

— control of epidemics

— control of national installations vulnerability

— control of sensitive objectives and facilities

— control of the objective

— control of the seas

— control without occupation

— convoy control

— countdown control

— CP area entrance control

— CP area exit control

— crossing control

— crowd control

— custodial control

— damage control

— decentralize control

— decentralized control

— delegate control to

— diplomatic arms control

— directional control

— disarmament control

— disaster control

— disease control

— dispersal control

— disrupt control

— disseminated control

— distant control

— document control

— dose control

— dosimetric control

— electromagnetic emission control

— embarkation control

— emergency bomb damage control

— emission monitor control

— engagement control

— entrance control

— establish control

— exercise control

— exercise control

— exit control

— exposure control

— external control

— fear control

— federal control

— field control

— fighters control

— fighting control

— financial administrative control

— fire control

— fire support control

— flight control

— fluid-injection thrust vector control

— fog control

— forward air control

— forward battle area air space control

— forward control

— frequency control

— gain control

— geodetic control

— get out of control

— go out of control

— ground control

— ground-mounted control

— ground-vectoring control

— guidance control

— gun control

— higher fire control

— homing control

— horizontal control

— individual tracer control

— information security control

— internal control

— interval control

— jet control

— jet-vane control

— job control

— joint fire support control

— key and lock control

— launching control

— maintain control

— maintenance suspense control

— manpower control

— manual control to line-of-sight

— map control

— midcourse control

— military air traffic control

— missile path control

— mission control

— mob control

— motor bleed roll control

— movement control

— national control

— naval air support control

— naval control of shipping

— naval shore fire control

— nuclear accident contamination control

— nuclear strike damage control

— off-carriage fire control

— on-carriage fire control

— operational control

— optical tracking fire control

— optronic fire control

— organizational traffic control

— orthopods control

— override fire control

— pass control

— pass to ground control

— photo point control

— photogrammetric control

— pitch control

— place under control

— population control

— population movement control

— position azimuth and elevation control

— positive control

— positive launch control

— proportional control

— put under control

— PW control

— qualitative control

— quantitative control

— radar control

— radar fire control

— radiation control

— radiological control

— range control

— range gate control

— rear area damage control

— reestablish control

— refugee control

— regain control

— release to control

— resources control

— retain under control

— revert to control

— riot control

— rodent control

— roll control

— satellite cataloguing control

— sea bed armament control

— sea control

— security control

— shift the control

— shore fire control

— snowdrift control

— special area damage control

— special warhead arming control

— split double control of employment of deployed nuclear missiles

— staff message control

— standoff control of battlefield weapons

— stochastic optimal control

— stock control by command approval

— stock control by selective stockage

— stock control

— strike control

— survey control

— swivel nozzle thrust-vector control

— tactical air control

— tactical control

— tactical fire control

— take the control

— technical fire control

— terminal control

— theater nuclear force arms control

— thrust magnitude control

— tire-pressure centralized control

— top-down control

— topographic control

— tracer control

— traffic control

— travel control

— turn-round control

— twist-and-steer control

— two-man control

— unrestricted emission control

— vertical control

— visual control

— visual fire control

— voice control

— weapons-grade power and fire control

— weight control personnel

— yaw control

English-Russian military dictionary > control
4 control station
главная руководящая станция
—
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]

Тематики
- электросвязь, основные понятия
EN
- control station
главная руководящая станция в сети
диспетчерский пункт в сети
управляющая станция в сети
—
[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]

Тематики
- информационные технологии в целом
Синонимы
- диспетчерский пункт в сети
- управляющая станция в сети
EN
- control station
НКУ пультовое
Защищенное НКУ с горизонтальной или наклонной панелью управления или как с той, так и другой панелью, на которых размещены аппараты управления, измерения, сигнализации и т.д.
[ ГОСТ Р 51321. 1-2000 ( МЭК 60439-1-92)]

пультовое НКУ
Защищенное НКУ с горизонтальной или наклонной панелью управления либо имеющее обе панели, на которых размещена аппаратура управления, измерения, сигнализации и т.д.
[ ГОСТ Р МЭК 61439.1-2013]

пульт управления
Система, образованная одним или несколькими аппаратами цепей управления, расположенными на одной панели или в одном корпусе.
Примечание
Панель или корпус пульта управления может содержать также аппаратуру смежного оборудования, например потенциометр, световые индикаторы, контрольные приборы и т. д.
[ ГОСТ 50030.5.1-2005]

EN

control station
an assembly of one or more control switches fixed on the same panel or located in the same enclosure
NOTE – A control station panel or enclosure may also contain related equipment, e.g., potentiometers, signal lamps, instruments, etc.
[IEV number 441-12-08]

FR

poste de commande
ensemble constitué par un ou plusieurs auxiliaires de commande fixés sur le même panneau ou situés dans la même enveloppe
NOTE – Un panneau ou une enveloppe d'un poste de commande peut aussi contenir des appareils associés, par exemple: potentiomètres, lampes de signalisation, appareils de mesure, etc.
[IEV number 441-12-08]

Пульт с вертикальной надстройкой

Пульт без вертикальной надстройки

Тематики
- НКУ (шкафы, пульты,...)
Классификация
>>>
Обобщающие термины
- конструктивное исполнение НКУ
Синонимы
EN
DE
- Befehls- und/oder Meldeeinheit
FR
- poste de commande
система управления электрической подстанцией
система управления подстанцией
-
[Интент]

Тематики
- релейная защита
Синонимы
- система управления подстанцией
EN
управляющая станция данных
управляющая станция
Станция звена данных, работающего в режиме подчинения, которая назначает главную станцию в звене данных и управляет процедурами опроса, выборки и восстановления.
[ ГОСТ 24402-88]

Тематики
- телеобработка данных и вычислительные сети
Синонимы
- управляющая станция
EN
- control station
78. Управляющая станция данных

Управляющая станция

Control station

Станция звена данных, работающего в режиме подчинения, которая назначает главную станцию в звене данных и управляет процедурами опроса, выборки и восстановления

Источник: ГОСТ 24402-88: Телеобработка данных и вычислительные сети. Термины и определения оригинал документа
Англо-русский словарь нормативно-технической терминологии > control station
5 control equipment
аппаратура автоматического регулирования и управления
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]

Тематики
- энергетика в целом
EN
- control equipment
аппаратура управления
Общий термин для коммутационных аппаратов и их комбинаций с относящимися к ним устройствами управления, измерения, защиты и регулирования, а также для узлов, в которых такие аппараты и устройства соединяются с соответствующими фидерами, комплектующим оборудованием, оболочками и опорными конструкциями, предназначенными, в принципе, для управления оборудованием, потребляющим электрическую энергию.
МЭК 60050(441-11-03).
[ ГОСТ Р 50030. 1-2000 ( МЭК 60947-1-99)]

аппаратура управления
Коммутационные аппараты и их комбинации с ~~приборами~~ устройствами управления, измерения, защиты и ~~регулировки~~ регулирования, которые к ним подсоединяются, а также к группам таких аппаратов с соединениями, арматурой, оболочками и соответствующими ~~поддерживающими структурами~~ опорными конструкциями, которые предназначены в основном для управления устройствами, потребляющими электроэнергию.
[ ГОСТ Р МЭК 60204-1-2007]

EN

controlgear
a general term covering switching devices and their combination with associated control, measuring, protective and regulating equipment, also assemblies of such devices and equipment with associated interconnections, accessories, enclosures and supporting structures, intended in principle for the control of electric energy consuming equipment
[IEV number 441-11-03]

controlgear
switching devices and their combination with associated control, measuring, protective, and regulating equipment, also assemblies of such devices and equipment with associated interconnections, accessories, enclosures, and supporting structures, intended in principle for the control of electrical energy consuming equipment
[IEV 441-11-03, modified]
[IEC 60204-1-2006]

FR

appareillage de commande
terme général applicable aux appareils de connexion et à leur combinaison avec des appareils de commande, de mesure, de protection et de réglage qui leur sont associés, ainsi qu'aux ensembles de tels appareils avec les connexions, les accessoires, les enveloppes et les supports correspondants, destinés en principe à la commande des appareils utilisateurs d'énergie électrique
[IEV number 441-11-03]

556.6.11 Коммутационная аппаратура и аппаратура управления, используемые для источников питания как переменного, так и постоянного тока, должны быть рассчитаны для работы в сетях смешанного типа (AC/DC).
[ ГОСТ Р 50571. 29 - 2009 ( МЭК 60364-5-55: 2008)]

Для группы машин, работающих вместе в согласованном порядке и оборудованных более чем одним устройством управления, в случае необходимости, следует предусмотреть меры для координации работы аппаратуры управления.
[ ГОСТ Р МЭК 60204-1-99]

Тематики
- аппарат, изделие, устройство...
- релейная защита
EN
DE
- Schaltanlagen und/oder Schaltgeräte für Energieverbrauch
FR
- appareillage de commande
контрольное оборудование трубопроводной системы
Оборудование трубопроводной системы, предназначенное для поддержания установленного давления медицинских газов.
Примечание
Примеры оборудования: регуляторы давления, предохранительные клапаны, сигнализаторы, различные клапаны.
[ ГОСТ Р 52423-2005]

Тематики
- ингаляц. анестезия, искусств. вентиляц. легких
EN
- control equipment
DE
- Stelleinrichtung
FR
- tableau de mise en œuvre
оборудование управления
—
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]

Тематики
- электросвязь, основные понятия
EN
- control equipment
Англо-русский словарь нормативно-технической терминологии > control equipment
6 control férreo

(n.) = iron-fisted grip, iron grip

Ex. This is a potent means with which to sensitize students to the seductive, yet iron-fisted grip of the mass media.

Ex. The author relates these problems and the closure of library schools to the iron grip on library education held by the Committee on Accreditation (COA) of the American Library Association (ALA).

* * *

(n.) = iron-fisted grip, iron grip

Ex: This is a potent means with which to sensitize students to the seductive, yet iron-fisted grip of the mass media.

Ex: The author relates these problems and the closure of library schools to the iron grip on library education held by the Committee on Accreditation (COA) of the American Library Association (ALA).

Spanish-English dictionary > control férreo
7 media pool

A logical collection of removable media that have the same management policies. Media pools are used by applications to control access to specific tapes or discs within libraries managed by Removable Storage.

تجمع الوسائط

English-Arabic terms dictionary > media pool
8 media access control

A sublayer of the IEEE 802 specifications that defines network access methods and framing.

وحدة تحكم وصول الوسائط

English-Arabic terms dictionary > media access control
9 process control
контроллер (параметров) процесса
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]

Тематики
- энергетика в целом
EN
- process control
контроль технологических процессов
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]

Тематики
- энергетика в целом
EN
- process control
- PC
регулирование технологического процесса
—
[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]

Тематики
- нефтегазовая промышленность
EN
- process control
- process monitoring
управление процессом
Функция ВС, обеспечивающая доступ к программе пользователя.
[Е.С.Алексеев, А.А.Мячев. Англо-русский толковый словарь по системотехнике ЭВМ. Москва 1993]

Тематики
- информационные технологии в целом
EN
- process control
управление процессом (в информационных технологиях)
Деятельность по планированию и регулированию процесса, с целью eго эффективного, результативного и согласованного выполнения.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]

EN

process control
The activity of planning and regulating a process, with the objective of performing the process in an effective, efficient and consistent manner.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]

Тематики
- информационные технологии в целом
EN
- process control
управление технологическим процессом
—
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]

Тематики
- электросвязь, основные понятия
EN
- process control
- process management system
технологический контроль (process control): См. термин "внутрипроизводственный контроль".

Источник: ГОСТ Р 52249-2009: Правила производства и контроля качества лекарственных средств оригинал документа

3.6.30 управление процессом (process control): Функция поддержания процесса в рабочем состоянии в рамках данного уровня способностей и производственных возможностей.

Примечание - Определение взято из словаря [5].

Источник: ГОСТ Р ИСО 15531-1-2008: Промышленные автоматизированные системы и интеграция. Данные по управлению промышленным производством. Часть 1. Общий обзор оригинал документа
Англо-русский словарь нормативно-технической терминологии > process control
10 doping control station

doping control station

■ Room provided by the home team, where doping controls take place.

► The doping control station must be near the players' dressing rooms and inaccessible to the public and the media.

Dopingkontrollstation f

■ Von der Heimmannschaft zur Verfügung gestellter Raum, in dem Dopingkontrollen durchgeführt werden.

► Die Dopingkontrollstation muss sich in der Nähe der Umkleidekabinen der Mannschaften befinden und darf für die Zuschauer und Medienvertreter nicht zugänglich sein.

Englisch-deutsch wörterbuch fußball > doping control station
11 Windows Media client

"The ActiveX control called Windows Media Player that receives and renders content from Windows Media server components. The client can be on either the same computer as the server, or another computer."

عميل Windows Media

English-Arabic terms dictionary > Windows Media client
12 news media

средства информации

media leak — утечка информации

control media — средства управления

transmission media — средства связи

visual media — наглядная информация

advertising media — средства рекламы

Синонимический ряд:

mass media (noun) audio-visual media; broadcasting; journalism; mass media; press and radio; radio; radio and television; television; the printed media

English-Russian base dictionary > news media
13 Windows UI control

"A UI control available through WinUI that allow an app take on the look and feel of Windows. Regardless of the developer's choice to use HTML/JS or C++/C#, the developer can create an application that carries the new Windows experience. This includes controls enabling the display, entry and manipulation of data and content including View Controls, Text Controls, Pattern Controls, Overlay Controls, Media (Video & Audio) Controls, Content Controls, Collection Controls, and Basic Controls. These controls are available for Windows Store apps."

عنصر تحكم واجهة مستخدم Windows

English-Arabic terms dictionary > Windows UI control
14 pollution control measure
1. меры по контролю за уровнем загрязнения
меры по контролю за уровнем загрязнения
—
[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]

EN

pollution control measure
Procedure or course of action taken to curb or reduce human-made or human-alteration of the physical, biological, chemical and radiological integrity of air, water and other media. (Source: RHW / TOE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]

Тематики
- охрана окружающей среды
EN
- pollution control measure
DE
- Umweltschutzmaßnahme
FR
- mesure de lutte contre la pollution
Англо-русский словарь нормативно-технической терминологии > pollution control measure
15 mean chord of the control surface

n

AIR TRANSP cuerda media de la superficie de control f

English-Spanish technical dictionary > mean chord of the control surface
16 information

information [ɛ̃fɔʀmasjɔ̃]

feminine noun

   a. ( = renseignement) piece of information ; (Press, TV) ( = nouvelle) news item

• voilà une information intéressante here's an interesting piece of information

• écouter/regarder les informations to listen to/watch the news

• nous recevons une information de dernière minute we're just getting some breaking news

• bulletin/flash d'informations news bulletin/flash

   b. ( = action d'informer) information

• pour votre information, sachez que je suis avocat for your information, I'm a lawyer

• réunion d'information briefing

• journal d'information quality newspaper

   c. (Computing) traitement de l'information data processing

   d. information judiciaire inquiry

* * *
ɛ̃fɔʀmasjɔ̃
nom féminin

1) ( renseignement) information [U]

une information — a piece of information

ces informations sont confidentielles — this is confidential information

2) Presse, Radio, Télévision ( nouvelle) piece of news, news item

écouter les informations — to listen to the news

3) Presse, Radio, Télévision ( activité) reporting; ( résultat) information; ( médias) media

de meilleurs journalistes pour une meilleure information — better journalists for a better standard of reporting

défendre le droit à l'information — to defend freedom of information

contrôler l'information — to control the media

4) Informatique information

le traitement de l'information — data ou information processing

5) Droit inquiry

information judiciaire — judicial inquiry

* * *
ɛ̃fɔʀmasjɔ̃
1. nf

1) (= renseignement) information no pl piece of information

Ces informations sont strictement confidentielles. — This information is strictly confidential.

voyage d'information — fact-finding trip

2) PRESSE, TV (= nouvelle) news item

agence d'information — news agency

journal d'information — quality newspaper Grande-Bretagne serious newspaper

3) (= diffusion de renseignements) provision of information

Il convient de mettre en place une structure pour une meilleure information des parents. — A system should be put in place to provide better information for parents.

pour votre information — for your information

4) INFORMATIQUE information

5) DROIT inquiry, investigation

2. informations nfpl

TV news sg

* * *

information nf

1 ( renseignement) information ¢; une information a piece of information; diffuser l'information sur qch to spread information about sth; avoir accès à l'information to have access to information; ces informations sont confidentielles this is confidential information; pour votre information for your information; prendre des informations sur qn/qch to find out about sb/sth; un voyage d'information a fact-finding trip; l'information du public est insuffisante the public is ill-informed; réunion d'information briefing;

2 Presse, Radio, TV ( nouvelle) piece of news, news item; les informations the news ¢; les informations politiques/sportives the political/sports news; écouter/regarder les informations to listen to/watch the news; les informations télévisées the television news; nous venons de recevoir une information de dernière minute there's some news just in;

3 Presse, Radio, TV ( activité) reporting; ( résultat) information; ( médias) media; de meilleurs journalistes pour une meilleure information better journalists for a better standard of reporting; défendre le droit à l'information to defend freedom of information; les métiers de l'information careers in the media; contrôler l'information to control the media; hebdomadaire d'information weekly newspaper; presse d'information newspapers;

4 Ordinat information; théorie de l'information information theory; le traitement de l'information data ou information processing; unité d'information unit of information;

5 Jur inquiry; information judiciaire judicial inquiry; ouvrir une information to open a judicial inquiry; information judiciaire contre X judicial inquiry against person or persons unknown.

Composé

information génétique Biol genetic information.

[ɛ̃fɔrmasjɔ̃] nom féminin

1. [indication] piece of information

des informations (some) information

demander des informations sur to ask (for information) about, to inquire about

je vais aux informations I'll go and find out

2. [diffusion de renseignements] information

réunion d'information briefing session

l'information circule mal entre les services there's poor communication between departments

nous demandons une meilleure information des consommateurs sur leurs droits we want consumers to be better informed about their rights

pour ton information, sache que... for your (own) information you should know that...

3. PRESSE & RADIO & TÉLÉVISION news item, piece of news

voici une information de dernière minute here is some last minute news

des informations de dernière minute semblent indiquer que le couvre-feu est intervenu latest reports seem to indicate that there has been a ceasefire

des informations économiques economic news, news about the economy

l'information the news

la liberté d'information freedom of information

place à l'information priority to current affairs

journal d'information quality newspaper

4. INFORMATIQUE

l'information, les informations data, information

les sciences de l'information information sciences, informatics

protection de l'information data protection

traitement de l'information data processing

5. DROIT [instruction]

ouvrir une information to set up a preliminary inquiry

information judiciaire preliminary investigation ou inquiry

————————

informations nom féminin pluriel

RADIO & TÉLÉVISION [émission]

les informations the news (bulletin)

informations télévisées/radiodiffusées television/radio news

c'est passé aux informations it was on the news

Dictionnaire Français-Anglais > information
17 Historical Portugal

   Before Romans described western Iberia or Hispania as "Lusitania," ancient Iberians inhabited the land. Phoenician and Greek trading settlements grew up in the Tagus estuary area and nearby coasts. Beginning around 202 BCE, Romans invaded what is today southern Portugal. With Rome's defeat of Carthage, Romans proceeded to conquer and rule the western region north of the Tagus, which they named Roman "Lusitania." In the fourth century CE, as Rome's rule weakened, the area experienced yet another invasion—Germanic tribes, principally the Suevi, who eventually were Christianized. During the sixth century CE, the Suevi kingdom was superseded by yet another Germanic tribe—the Christian Visigoths.

   A major turning point in Portugal's history came in 711, as Muslim armies from North Africa, consisting of both Arab and Berber elements, invaded the Iberian Peninsula from across the Straits of Gibraltar. They entered what is now Portugal in 714, and proceeded to conquer most of the country except for the far north. For the next half a millennium, Islam and Muslim presence in Portugal left a significant mark upon the politics, government, language, and culture of the country.

   Islam, Reconquest, and Portugal Created, 714-1140

   The long frontier struggle between Muslim invaders and Christian communities in the north of the Iberian peninsula was called the Reconquista (Reconquest). It was during this struggle that the first dynasty of Portuguese kings (Burgundian) emerged and the independent monarchy of Portugal was established. Christian forces moved south from what is now the extreme north of Portugal and gradually defeated Muslim forces, besieging and capturing towns under Muslim sway. In the ninth century, as Christian forces slowly made their way southward, Christian elements were dominant only in the area between Minho province and the Douro River; this region became known as "territorium Portu-calense."

   In the 11th century, the advance of the Reconquest quickened as local Christian armies were reinforced by crusading knights from what is now France and England. Christian forces took Montemor (1034), at the Mondego River; Lamego (1058); Viseu (1058); and Coimbra (1064). In 1095, the king of Castile and Léon granted the country of "Portu-cale," what became northern Portugal, to a Burgundian count who had emigrated from France. This was the foundation of Portugal. In 1139, a descendant of this count, Afonso Henriques, proclaimed himself "King of Portugal." He was Portugal's first monarch, the "Founder," and the first of the Burgundian dynasty, which ruled until 1385.

   The emergence of Portugal in the 12th century as a separate monarchy in Iberia occurred before the Christian Reconquest of the peninsula. In the 1140s, the pope in Rome recognized Afonso Henriques as king of Portugal. In 1147, after a long, bloody siege, Muslim-occupied Lisbon fell to Afonso Henriques's army. Lisbon was the greatest prize of the 500-year war. Assisting this effort were English crusaders on their way to the Holy Land; the first bishop of Lisbon was an Englishman. When the Portuguese captured Faro and Silves in the Algarve province in 1248-50, the Reconquest of the extreme western portion of the Iberian peninsula was complete—significantly, more than two centuries before the Spanish crown completed the Reconquest of the eastern portion by capturing Granada in 1492.

   Consolidation and Independence of Burgundian Portugal, 1140-1385

   Two main themes of Portugal's early existence as a monarchy are the consolidation of control over the realm and the defeat of a Castil-ian threat from the east to its independence. At the end of this period came the birth of a new royal dynasty (Aviz), which prepared to carry the Christian Reconquest beyond continental Portugal across the straits of Gibraltar to North Africa. There was a variety of motives behind these developments. Portugal's independent existence was imperiled by threats from neighboring Iberian kingdoms to the north and east. Politics were dominated not only by efforts against the Muslims in

   Portugal (until 1250) and in nearby southern Spain (until 1492), but also by internecine warfare among the kingdoms of Castile, Léon, Aragon, and Portugal. A final comeback of Muslim forces was defeated at the battle of Salado (1340) by allied Castilian and Portuguese forces. In the emerging Kingdom of Portugal, the monarch gradually gained power over and neutralized the nobility and the Church.

   The historic and commonplace Portuguese saying "From Spain, neither a good wind nor a good marriage" was literally played out in diplomacy and war in the late 14th-century struggles for mastery in the peninsula. Larger, more populous Castile was pitted against smaller Portugal. Castile's Juan I intended to force a union between Castile and Portugal during this era of confusion and conflict. In late 1383, Portugal's King Fernando, the last king of the Burgundian dynasty, suddenly died prematurely at age 38, and the Master of Aviz, Portugal's most powerful nobleman, took up the cause of independence and resistance against Castile's invasion. The Master of Aviz, who became King João I of Portugal, was able to obtain foreign assistance. With the aid of English archers, Joao's armies defeated the Castilians in the crucial battle of Aljubarrota, on 14 August 1385, a victory that assured the independence of the Portuguese monarchy from its Castilian nemesis for several centuries.

   Aviz Dynasty and Portugal's First Overseas Empire, 1385-1580

   The results of the victory at Aljubarrota, much celebrated in Portugal's art and monuments, and the rise of the Aviz dynasty also helped to establish a new merchant class in Lisbon and Oporto, Portugal's second city. This group supported King João I's program of carrying the Reconquest to North Africa, since it was interested in expanding Portugal's foreign commerce and tapping into Muslim trade routes and resources in Africa. With the Reconquest against the Muslims completed in Portugal and the threat from Castile thwarted for the moment, the Aviz dynasty launched an era of overseas conquest, exploration, and trade. These efforts dominated Portugal's 15th and 16th centuries.

   The overseas empire and age of Discoveries began with Portugal's bold conquest in 1415 of the Moroccan city of Ceuta. One royal member of the 1415 expedition was young, 21-year-old Prince Henry, later known in history as "Prince Henry the Navigator." His part in the capture of Ceuta won Henry his knighthood and began Portugal's "Marvelous Century," during which the small kingdom was counted as a European and world power of consequence. Henry was the son of King João I and his English queen, Philippa of Lancaster, but he did not inherit the throne. Instead, he spent most of his life and his fortune, and that of the wealthy military Order of Christ, on various imperial ventures and on voyages of exploration down the African coast and into the Atlantic. While mythology has surrounded Henry's controversial role in the Discoveries, and this role has been exaggerated, there is no doubt that he played a vital part in the initiation of Portugal's first overseas empire and in encouraging exploration. He was naturally curious, had a sense of mission for Portugal, and was a strong leader. He also had wealth to expend; at least a third of the African voyages of the time were under his sponsorship. If Prince Henry himself knew little science, significant scientific advances in navigation were made in his day.

   What were Portugal's motives for this new imperial effort? The well-worn historical cliche of "God, Glory, and Gold" can only partly explain the motivation of a small kingdom with few natural resources and barely 1 million people, which was greatly outnumbered by the other powers it confronted. Among Portuguese objectives were the desire to exploit known North African trade routes and resources (gold, wheat, leather, weaponry, and other goods that were scarce in Iberia); the need to outflank the Muslim world in the Mediterranean by sailing around Africa, attacking Muslims en route; and the wish to ally with Christian kingdoms beyond Africa. This enterprise also involved a strategy of breaking the Venetian spice monopoly by trading directly with the East by means of discovering and exploiting a sea route around Africa to Asia. Besides the commercial motives, Portugal nurtured a strong crusading sense of Christian mission, and various classes in the kingdom saw an opportunity for fame and gain.

   By the time of Prince Henry's death in 1460, Portugal had gained control of the Atlantic archipelagos of the Azores and Madeiras, begun to colonize the Cape Verde Islands, failed to conquer the Canary Islands from Castile, captured various cities on Morocco's coast, and explored as far as Senegal, West Africa, down the African coast. By 1488, Bar-tolomeu Dias had rounded the Cape of Good Hope in South Africa and thereby discovered the way to the Indian Ocean.

   Portugal's largely coastal African empire and later its fragile Asian empire brought unexpected wealth but were purchased at a high price. Costs included wars of conquest and defense against rival powers, manning the far-flung navel and trade fleets and scattered castle-fortresses, and staffing its small but fierce armies, all of which entailed a loss of skills and population to maintain a scattered empire. Always short of capital, the monarchy became indebted to bankers. There were many defeats beginning in the 16th century at the hands of the larger imperial European monarchies (Spain, France, England, and Holland) and many attacks on Portugal and its strung-out empire. Typically, there was also the conflict that arose when a tenuously held world empire that rarely if ever paid its way demanded finance and manpower Portugal itself lacked.

   The first 80 years of the glorious imperial era, the golden age of Portugal's imperial power and world influence, was an African phase. During 1415-88, Portuguese navigators and explorers in small ships, some of them caravelas (caravels), explored the treacherous, disease-ridden coasts of Africa from Morocco to South Africa beyond the Cape of Good Hope. By the 1470s, the Portuguese had reached the Gulf of Guinea and, in the early 1480s, what is now Angola. Bartolomeu Dias's extraordinary voyage of 1487-88 to South Africa's coast and the edge of the Indian Ocean convinced Portugal that the best route to Asia's spices and Christians lay south, around the tip of southern Africa. Between 1488 and 1495, there was a hiatus caused in part by domestic conflict in Portugal, discussion of resources available for further conquests beyond Africa in Asia, and serious questions as to Portugal's capacity to reach beyond Africa. In 1495, King Manuel and his council decided to strike for Asia, whatever the consequences. In 1497-99, Vasco da Gama, under royal orders, made the epic two-year voyage that discovered the sea route to western India (Asia), outflanked Islam and Venice, and began Portugal's Asian empire. Within 50 years, Portugal had discovered and begun the exploitation of its largest colony, Brazil, and set up forts and trading posts from the Middle East (Aden and Ormuz), India (Calicut, Goa, etc.), Malacca, and Indonesia to Macau in China.

   By the 1550s, parts of its largely coastal, maritime trading post empire from Morocco to the Moluccas were under siege from various hostile forces, including Muslims, Christians, and Hindi. Although Moroccan forces expelled the Portuguese from the major coastal cities by 1550, the rival European monarchies of Castile (Spain), England, France, and later Holland began to seize portions of her undermanned, outgunned maritime empire.

   In 1580, Phillip II of Spain, whose mother was a Portuguese princess and who had a strong claim to the Portuguese throne, invaded Portugal, claimed the throne, and assumed control over the realm and, by extension, its African, Asian, and American empires. Phillip II filled the power vacuum that appeared in Portugal following the loss of most of Portugal's army and its young, headstrong King Sebastião in a disastrous war in Morocco. Sebastiao's death in battle (1578) and the lack of a natural heir to succeed him, as well as the weak leadership of the cardinal who briefly assumed control in Lisbon, led to a crisis that Spain's strong monarch exploited. As a result, Portugal lost its independence to Spain for a period of 60 years.

   Portugal under Spanish Rule, 1580-1640

   Despite the disastrous nature of Portugal's experience under Spanish rule, "The Babylonian Captivity" gave birth to modern Portuguese nationalism, its second overseas empire, and its modern alliance system with England. Although Spain allowed Portugal's weakened empire some autonomy, Spanish rule in Portugal became increasingly burdensome and unacceptable. Spain's ambitious imperial efforts in Europe and overseas had an impact on the Portuguese as Spain made greater and greater demands on its smaller neighbor for manpower and money. Portugal's culture underwent a controversial Castilianization, while its empire became hostage to Spain's fortunes. New rival powers England, France, and Holland attacked and took parts of Spain's empire and at the same time attacked Portugal's empire, as well as the mother country.

   Portugal's empire bore the consequences of being attacked by Spain's bitter enemies in what was a form of world war. Portuguese losses were heavy. By 1640, Portugal had lost most of its Moroccan cities as well as Ceylon, the Moluccas, and sections of India. With this, Portugal's Asian empire was gravely weakened. Only Goa, Damão, Diu, Bombay, Timor, and Macau remained and, in Brazil, Dutch forces occupied the northeast.

   On 1 December 1640, long commemorated as a national holiday, Portuguese rebels led by the duke of Braganza overthrew Spanish domination and took advantage of Spanish weakness following a more serious rebellion in Catalonia. Portugal regained independence from Spain, but at a price: dependence on foreign assistance to maintain its independence in the form of the renewal of the alliance with England.

   Restoration and Second Empire, 1640-1822

   Foreign affairs and empire dominated the restoration era and aftermath, and Portugal again briefly enjoyed greater European power and prestige. The Anglo-Portuguese Alliance was renewed and strengthened in treaties of 1642, 1654, and 1661, and Portugal's independence from Spain was underwritten by English pledges and armed assistance. In a Luso-Spanish treaty of 1668, Spain recognized Portugal's independence. Portugal's alliance with England was a marriage of convenience and necessity between two monarchies with important religious, cultural, and social differences. In return for legal, diplomatic, and trade privileges, as well as the use during war and peace of Portugal's great Lisbon harbor and colonial ports for England's navy, England pledged to protect Portugal and its scattered empire from any attack. The previously cited 17th-century alliance treaties were renewed later in the Treaty of Windsor, signed in London in 1899. On at least 10 different occasions after 1640, and during the next two centuries, England was central in helping prevent or repel foreign invasions of its ally, Portugal.

   Portugal's second empire (1640-1822) was largely Brazil-oriented. Portuguese colonization, exploitation of wealth, and emigration focused on Portuguese America, and imperial revenues came chiefly from Brazil. Between 1670 and 1740, Portugal's royalty and nobility grew wealthier on funds derived from Brazilian gold, diamonds, sugar, tobacco, and other crops, an enterprise supported by the Atlantic slave trade and the supply of African slave labor from West Africa and Angola. Visitors today can see where much of that wealth was invested: Portugal's rich legacy of monumental architecture. Meanwhile, the African slave trade took a toll in Angola and West Africa.

   In continental Portugal, absolutist monarchy dominated politics and government, and there was a struggle for position and power between the monarchy and other institutions, such as the Church and nobility. King José I's chief minister, usually known in history as the marquis of Pombal (ruled 1750-77), sharply suppressed the nobility and the

   Church (including the Inquisition, now a weak institution) and expelled the Jesuits. Pombal also made an effort to reduce economic dependence on England, Portugal's oldest ally. But his successes did not last much beyond his disputed time in office.

   Beginning in the late 18th century, the European-wide impact of the French Revolution and the rise of Napoleon placed Portugal in a vulnerable position. With the monarchy ineffectively led by an insane queen (Maria I) and her indecisive regent son (João VI), Portugal again became the focus of foreign ambition and aggression. With England unable to provide decisive assistance in time, France—with Spain's consent—invaded Portugal in 1807. As Napoleon's army under General Junot entered Lisbon meeting no resistance, Portugal's royal family fled on a British fleet to Brazil, where it remained in exile until 1821. In the meantime, Portugal's overseas empire was again under threat. There was a power vacuum as the monarch was absent, foreign armies were present, and new political notions of liberalism and constitutional monarchy were exciting various groups of citizens.

   Again England came to the rescue, this time in the form of the armies of the duke of Wellington. Three successive French invasions of Portugal were defeated and expelled, and Wellington succeeded in carrying the war against Napoleon across the Portuguese frontier into Spain. The presence of the English army, the new French-born liberal ideas, and the political vacuum combined to create revolutionary conditions. The French invasions and the peninsular wars, where Portuguese armed forces played a key role, marked the beginning of a new era in politics.

   Liberalism and Constitutional Monarchy, 1822-1910

   During 1807-22, foreign invasions, war, and civil strife over conflicting political ideas gravely damaged Portugal's commerce, economy, and novice industry. The next terrible blow was the loss of Brazil in 1822, the jewel in the imperial crown. Portugal's very independence seemed to be at risk. In vain, Portugal sought to resist Brazilian independence by force, but in 1825 it formally acknowledged Brazilian independence by treaty.

   Portugal's slow recovery from the destructive French invasions and the "war of independence" was complicated by civil strife over the form of constitutional monarchy that best suited Portugal. After struggles over these issues between 1820 and 1834, Portugal settled somewhat uncertainly into a moderate constitutional monarchy whose constitution (Charter of 1826) lent it strong political powers to exert a moderating influence between the executive and legislative branches of the government. It also featured a new upper middle class based on land ownership and commerce; a Catholic Church that, although still important, lived with reduced privileges and property; a largely African (third) empire to which Lisbon and Oporto devoted increasing spiritual and material resources, starting with the liberal imperial plans of 1836 and 1851, and continuing with the work of institutions like the Lisbon Society of Geography (established 1875); and a mass of rural peasants whose bonds to the land weakened after 1850 and who began to immigrate in increasing numbers to Brazil and North America.

   Chronic military intervention in national politics began in 19th-century Portugal. Such intervention, usually commencing with coups or pronunciamentos (military revolts), was a shortcut to the spoils of political office and could reflect popular discontent as well as the power of personalities. An early example of this was the 1817 golpe (coup) attempt of General Gomes Freire against British military rule in Portugal before the return of King João VI from Brazil. Except for a more stable period from 1851 to 1880, military intervention in politics, or the threat thereof, became a feature of the constitutional monarchy's political life, and it continued into the First Republic and the subsequent Estado Novo.

   Beginning with the Regeneration period (1851-80), Portugal experienced greater political stability and economic progress. Military intervention in politics virtually ceased; industrialization and construction of railroads, roads, and bridges proceeded; two political parties (Regenerators and Historicals) worked out a system of rotation in power; and leading intellectuals sparked a cultural revival in several fields. In 19th-century literature, there was a new golden age led by such figures as Alexandre Herculano (historian), Eça de Queirós (novelist), Almeida Garrett (playwright and essayist), Antero de Quental (poet), and Joaquim Oliveira Martins (historian and social scientist). In its third overseas empire, Portugal attempted to replace the slave trade and slavery with legitimate economic activities; to reform the administration; and to expand Portuguese holdings beyond coastal footholds deep into the African hinterlands in West, West Central, and East Africa. After 1841, to some extent, and especially after 1870, colonial affairs, combined with intense nationalism, pressures for economic profit in Africa, sentiment for national revival, and the drift of European affairs would make or break Lisbon governments.

   Beginning with the political crisis that arose out of the "English Ultimatum" affair of January 1890, the monarchy became discredtted and identified with the poorly functioning government, political parties splintered, and republicanism found more supporters. Portugal participated in the "Scramble for Africa," expanding its African holdings, but failed to annex territory connecting Angola and Mozambique. A growing foreign debt and state bankruptcy as of the early 1890s damaged the constitutional monarchy's reputation, despite the efforts of King Carlos in diplomacy, the renewal of the alliance in the Windsor Treaty of 1899, and the successful if bloody colonial wars in the empire (1880-97). Republicanism proclaimed that Portugal's weak economy and poor society were due to two historic institutions: the monarchy and the Catholic Church. A republic, its stalwarts claimed, would bring greater individual liberty; efficient, if more decentralized government; and a stronger colonial program while stripping the Church of its role in both society and education.

   As the monarchy lost support and republicans became more aggressive, violence increased in politics. King Carlos I and his heir Luís were murdered in Lisbon by anarchist-republicans on 1 February 1908. Following a military and civil insurrection and fighting between monarchist and republican forces, on 5 October 1910, King Manuel II fled Portugal and a republic was proclaimed.

   First Parliamentary Republic, 1910-26

   Portugal's first attempt at republican government was the most unstable, turbulent parliamentary republic in the history of 20th-century Western Europe. During a little under 16 years of the republic, there were 45 governments, a number of legislatures that did not complete normal terms, military coups, and only one president who completed his four-year term in office. Portuguese society was poorly prepared for this political experiment. Among the deadly legacies of the monarchy were a huge public debt; a largely rural, apolitical, and illiterate peasant population; conflict over the causes of the country's misfortunes; and lack of experience with a pluralist, democratic system.

   The republic had some talented leadership but lacked popular, institutional, and economic support. The 1911 republican constitution established only a limited democracy, as only a small portion of the adult male citizenry was eligible to vote. In a country where the majority was Catholic, the republic passed harshly anticlerical laws, and its institutions and supporters persecuted both the Church and its adherents. During its brief disjointed life, the First Republic drafted important reform plans in economic, social, and educational affairs; actively promoted development in the empire; and pursued a liberal, generous foreign policy. Following British requests for Portugal's assistance in World War I, Portugal entered the war on the Allied side in March 1916 and sent armies to Flanders and Portuguese Africa. Portugal's intervention in that conflict, however, was too costly in many respects, and the ultimate failure of the republic in part may be ascribed to Portugal's World War I activities.

   Unfortunately for the republic, its time coincided with new threats to Portugal's African possessions: World War I, social and political demands from various classes that could not be reconciled, excessive military intervention in politics, and, in particular, the worst economic and financial crisis Portugal had experienced since the 16th and 17th centuries. After the original Portuguese Republican Party (PRP, also known as the "Democrats") splintered into three warring groups in 1912, no true multiparty system emerged. The Democrats, except for only one or two elections, held an iron monopoly of electoral power, and political corruption became a major issue. As extreme right-wing dictatorships elsewhere in Europe began to take power in Italy (1922), neighboring Spain (1923), and Greece (1925), what scant popular support remained for the republic collapsed. Backed by a right-wing coalition of landowners from Alentejo, clergy, Coimbra University faculty and students, Catholic organizations, and big business, career military officers led by General Gomes da Costa executed a coup on 28 May 1926, turned out the last republican government, and established a military government.

   The Estado Novo (New State), 1926-74

   During the military phase (1926-32) of the Estado Novo, professional military officers, largely from the army, governed and administered Portugal and held key cabinet posts, but soon discovered that the military possessed no magic formula that could readily solve the problems inherited from the First Republic. Especially during the years 1926-31, the military dictatorship, even with its political repression of republican activities and institutions (military censorship of the press, political police action, and closure of the republic's rowdy parliament), was characterized by similar weaknesses: personalism and factionalism; military coups and political instability, including civil strife and loss of life; state debt and bankruptcy; and a weak economy. "Barracks parliamentarism" was not an acceptable alternative even to the "Nightmare Republic."

   Led by General Óscar Carmona, who had replaced and sent into exile General Gomes da Costa, the military dictatorship turned to a civilian expert in finance and economics to break the budget impasse and bring coherence to the disorganized system. Appointed minister of finance on 27 April 1928, the Coimbra University Law School professor of economics Antônio de Oliveira Salazar (1889-1970) first reformed finance, helped balance the budget, and then turned to other concerns as he garnered extraordinary governing powers. In 1930, he was appointed interim head of another key ministry (Colonies) and within a few years had become, in effect, a civilian dictator who, with the military hierarchy's support, provided the government with coherence, a program, and a set of policies.

   For nearly 40 years after he was appointed the first civilian prime minister in 1932, Salazar's personality dominated the government. Unlike extreme right-wing dictators elsewhere in Europe, Salazar was directly appointed by the army but was never endorsed by a popular political party, street militia, or voter base. The scholarly, reclusive former Coimbra University professor built up what became known after 1932 as the Estado Novo ("New State"), which at the time of its overthrow by another military coup in 1974, was the longest surviving authoritarian regime in Western Europe. The system of Salazar and the largely academic and technocratic ruling group he gathered in his cabinets was based on the central bureaucracy of the state, which was supported by the president of the republic—always a senior career military officer, General Óscar Carmona (1928-51), General Craveiro Lopes (1951-58), and Admiral Américo Tómaz (1958-74)—and the complicity of various institutions. These included a rubber-stamp legislature called the National Assembly (1935-74) and a political police known under various names: PVDE (1932-45), PIDE (1945-69),

   and DGS (1969-74). Other defenders of the Estado Novo security were paramilitary organizations such as the National Republican Guard (GNR); the Portuguese Legion (PL); and the Portuguese Youth [Movement]. In addition to censorship of the media, theater, and books, there was political repression and a deliberate policy of depoliticization. All political parties except for the approved movement of regime loyalists, the União Nacional or (National Union), were banned.

   The most vigorous and more popular period of the New State was 1932-44, when the basic structures were established. Never monolithic or entirely the work of one person (Salazar), the New State was constructed with the assistance of several dozen top associates who were mainly academics from law schools, some technocrats with specialized skills, and a handful of trusted career military officers. The 1933 Constitution declared Portugal to be a "unitary, corporative Republic," and pressures to restore the monarchy were resisted. Although some of the regime's followers were fascists and pseudofascists, many more were conservative Catholics, integralists, nationalists, and monarchists of different varieties, and even some reactionary republicans. If the New State was authoritarian, it was not totalitarian and, unlike fascism in Benito Mussolini's Italy or Adolf Hitler's Germany, it usually employed the minimum of violence necessary to defeat what remained a largely fractious, incoherent opposition.

   With the tumultuous Second Republic and the subsequent civil war in nearby Spain, the regime felt threatened and reinforced its defenses. During what Salazar rightly perceived as a time of foreign policy crisis for Portugal (1936-45), he assumed control of the Ministry of Foreign Affairs. From there, he pursued four basic foreign policy objectives: supporting the Nationalist rebels of General Francisco Franco in the Spanish Civil War (1936-39) and concluding defense treaties with a triumphant Franco; ensuring that General Franco in an exhausted Spain did not enter World War II on the Axis side; maintaining Portuguese neutrality in World War II with a post-1942 tilt toward the Allies, including granting Britain and the United States use of bases in the Azores Islands; and preserving and protecting Portugal's Atlantic Islands and its extensive, if poor, overseas empire in Africa and Asia.

   During the middle years of the New State (1944-58), many key Salazar associates in government either died or resigned, and there was greater social unrest in the form of unprecedented strikes and clandestine Communist activities, intensified opposition, and new threatening international pressures on Portugal's overseas empire. During the earlier phase of the Cold War (1947-60), Portugal became a steadfast, if weak, member of the US-dominated North Atlantic Treaty Organization alliance and, in 1955, with American support, Portugal joined the United Nations (UN). Colonial affairs remained a central concern of the regime. As of 1939, Portugal was the third largest colonial power in the world and possessed territories in tropical Africa (Angola, Mozambique, Guinea-Bissau, and São Tomé and Príncipe Islands) and the remnants of its 16th-century empire in Asia (Goa, Damão, Diu, East Timor, and Macau). Beginning in the early 1950s, following the independence of India in 1947, Portugal resisted Indian pressures to decolonize Portuguese India and used police forces to discourage internal opposition in its Asian and African colonies.

   The later years of the New State (1958-68) witnessed the aging of the increasingly isolated but feared Salazar and new threats both at home and overseas. Although the regime easily overcame the brief oppositionist threat from rival presidential candidate General Humberto Delgado in the spring of 1958, new developments in the African and Asian empires imperiled the authoritarian system. In February 1961, oppositionists hijacked the Portuguese ocean liner Santa Maria and, in following weeks, African insurgents in northern Angola, although they failed to expel the Portuguese, gained worldwide media attention, discredited the New State, and began the 13-year colonial war. After thwarting a dissident military coup against his continued leadership, Salazar and his ruling group mobilized military repression in Angola and attempted to develop the African colonies at a faster pace in order to ensure Portuguese control. Meanwhile, the other European colonial powers (Britain, France, Belgium, and Spain) rapidly granted political independence to their African territories.

   At the time of Salazar's removal from power in September 1968, following a stroke, Portugal's efforts to maintain control over its colonies appeared to be successful. President Americo Tomás appointed Dr. Marcello Caetano as Salazar's successor as prime minister. While maintaining the New State's basic structures, and continuing the regime's essential colonial policy, Caetano attempted wider reforms in colonial administration and some devolution of power from Lisbon, as well as more freedom of expression in Lisbon. Still, a great deal of the budget was devoted to supporting the wars against the insurgencies in Africa. Meanwhile in Asia, Portuguese India had fallen when the Indian army invaded in December 1961. The loss of Goa was a psychological blow to the leadership of the New State, and of the Asian empire only East Timor and Macau remained.

   The Caetano years (1968-74) were but a hiatus between the waning Salazar era and a new regime. There was greater political freedom and rapid economic growth (5-6 percent annually to late 1973), but Caetano's government was unable to reform the old system thoroughly and refused to consider new methods either at home or in the empire. In the end, regime change came from junior officers of the professional military who organized the Armed Forces Movement (MFA) against the Caetano government. It was this group of several hundred officers, mainly in the army and navy, which engineered a largely bloodless coup in Lisbon on 25 April 1974. Their unexpected action brought down the 48-year-old New State and made possible the eventual establishment and consolidation of democratic governance in Portugal, as well as a reorientation of the country away from the Atlantic toward Europe.

   Revolution of Carnations, 1974-76

   Following successful military operations of the Armed Forces Movement against the Caetano government, Portugal experienced what became known as the "Revolution of Carnations." It so happened that during the rainy week of the military golpe, Lisbon flower shops were featuring carnations, and the revolutionaries and their supporters adopted the red carnation as the common symbol of the event, as well as of the new freedom from dictatorship. The MFA, whose leaders at first were mostly little-known majors and captains, proclaimed a three-fold program of change for the new Portugal: democracy; decolonization of the overseas empire, after ending the colonial wars; and developing a backward economy in the spirit of opportunity and equality. During the first 24 months after the coup, there was civil strife, some anarchy, and a power struggle. With the passing of the Estado Novo, public euphoria burst forth as the new provisional military government proclaimed the freedoms of speech, press, and assembly, and abolished censorship, the political police, the Portuguese Legion, Portuguese Youth, and other New State organizations, including the National Union. Scores of political parties were born and joined the senior political party, the Portuguese Community Party (PCP), and the Socialist Party (PS), founded shortly before the coup.

   Portugal's Revolution of Carnations went through several phases. There was an attempt to take control by radical leftists, including the PCP and its allies. This was thwarted by moderate officers in the army, as well as by the efforts of two political parties: the PS and the Social Democrats (PPD, later PSD). The first phase was from April to September 1974. Provisional president General Antonio Spínola, whose 1974 book Portugal and the Future had helped prepare public opinion for the coup, met irresistible leftist pressures. After Spinola's efforts to avoid rapid decolonization of the African empire failed, he resigned in September 1974. During the second phase, from September 1974 to March 1975, radical military officers gained control, but a coup attempt by General Spínola and his supporters in Lisbon in March 1975 failed and Spínola fled to Spain.

   In the third phase of the Revolution, March-November 1975, a strong leftist reaction followed. Farm workers occupied and "nationalized" 1.1 million hectares of farmland in the Alentejo province, and radical military officers in the provisional government ordered the nationalization of Portuguese banks (foreign banks were exempted), utilities, and major industries, or about 60 percent of the economic system. There were power struggles among various political parties — a total of 50 emerged—and in the streets there was civil strife among labor, military, and law enforcement groups. A constituent assembly, elected on 25 April 1975, in Portugal's first free elections since 1926, drafted a democratic constitution. The Council of the Revolution (CR), briefly a revolutionary military watchdog committee, was entrenched as part of the government under the constitution, until a later revision. During the chaotic year of 1975, about 30 persons were killed in political frays while unstable provisional governments came and went. On 25 November 1975, moderate military forces led by Colonel Ramalho Eanes, who later was twice elected president of the republic (1976 and 1981), defeated radical, leftist military groups' revolutionary conspiracies.

   In the meantime, Portugal's scattered overseas empire experienced a precipitous and unprepared decolonization. One by one, the former colonies were granted and accepted independence—Guinea-Bissau (September 1974), Cape Verde Islands (July 1975), and Mozambique (July 1975). Portugal offered to turn over Macau to the People's Republic of China, but the offer was refused then and later negotiations led to the establishment of a formal decolonization or hand-over date of 1999. But in two former colonies, the process of decolonization had tragic results.

   In Angola, decolonization negotiations were greatly complicated by the fact that there were three rival nationalist movements in a struggle for power. The January 1975 Alvor Agreement signed by Portugal and these three parties was not effectively implemented. A bloody civil war broke out in Angola in the spring of 1975 and, when Portuguese armed forces withdrew and declared that Angola was independent on 11 November 1975, the bloodshed only increased. Meanwhile, most of the white Portuguese settlers from Angola and Mozambique fled during the course of 1975. Together with African refugees, more than 600,000 of these retornados ("returned ones") went by ship and air to Portugal and thousands more to Namibia, South Africa, Brazil, Canada, and the United States.

   The second major decolonization disaster was in Portugal's colony of East Timor in the Indonesian archipelago. Portugal's capacity to supervise and control a peaceful transition to independence in this isolated, neglected colony was limited by the strength of giant Indonesia, distance from Lisbon, and Portugal's revolutionary disorder and inability to defend Timor. In early December 1975, before Portugal granted formal independence and as one party, FRETILIN, unilaterally declared East Timor's independence, Indonesia's armed forces invaded, conquered, and annexed East Timor. Indonesian occupation encountered East Timorese resistance, and a heavy loss of life followed. The East Timor question remained a contentious international issue in the UN, as well as in Lisbon and Jakarta, for more than 20 years following Indonesia's invasion and annexation of the former colony of Portugal. Major changes occurred, beginning in 1998, after Indonesia underwent a political revolution and allowed a referendum in East Timor to decide that territory's political future in August 1999. Most East Timorese chose independence, but Indonesian forces resisted that verdict until

   UN intervention in September 1999. Following UN rule for several years, East Timor attained full independence on 20 May 2002.

   Consolidation of Democracy, 1976-2000

   After several free elections and record voter turnouts between 25 April 1975 and June 1976, civil war was averted and Portugal's second democratic republic began to stabilize. The MFA was dissolved, the military were returned to the barracks, and increasingly elected civilians took over the government of the country. The 1976 Constitution was revised several times beginning in 1982 and 1989, in order to reempha-size the principle of free enterprise in the economy while much of the large, nationalized sector was privatized. In June 1976, General Ram-alho Eanes was elected the first constitutional president of the republic (five-year term), and he appointed socialist leader Dr. Mário Soares as prime minister of the first constitutional government.

   From 1976 to 1985, Portugal's new system featured a weak economy and finances, labor unrest, and administrative and political instability. The difficult consolidation of democratic governance was eased in part by the strong currency and gold reserves inherited from the Estado Novo, but Lisbon seemed unable to cope with high unemployment, new debt, the complex impact of the refugees from Africa, world recession, and the agitation of political parties. Four major parties emerged from the maelstrom of 1974-75, except for the Communist Party, all newly founded. They were, from left to right, the Communists (PCP); the Socialists (PS), who managed to dominate governments and the legislature but not win a majority in the Assembly of the Republic; the Social Democrats (PSD); and the Christian Democrats (CDS). During this period, the annual growth rate was low (l-2 percent), and the nationalized sector of the economy stagnated.

   Enhanced economic growth, greater political stability, and more effective central government as of 1985, and especially 1987, were due to several developments. In 1977, Portugal applied for membership in the European Economic Community (EEC), now the European Union (EU) since 1993. In January 1986, with Spain, Portugal was granted membership, and economic and financial progress in the intervening years has been significantly influenced by the comparatively large investment, loans, technology, advice, and other assistance from the EEC. Low unemployment, high annual growth rates (5 percent), and moderate inflation have also been induced by the new political and administrative stability in Lisbon. Led by Prime Minister Cavaco Silva, an economist who was trained abroad, the PSD's strong organization, management, and electoral support since 1985 have assisted in encouraging economic recovery and development. In 1985, the PSD turned the PS out of office and won the general election, although they did not have an absolute majority of assembly seats. In 1986, Mário Soares was elected president of the republic, the first civilian to hold that office since the First Republic. In the elections of 1987 and 1991, however, the PSD was returned to power with clear majorities of over 50 percent of the vote.

   Although the PSD received 50.4 percent of the vote in the 1991 parliamentary elections and held a 42-seat majority in the Assembly of the Republic, the party began to lose public support following media revelations regarding corruption and complaints about Prime Minister Cavaco Silva's perceived arrogant leadership style. President Mário Soares voiced criticism of the PSD's seemingly untouchable majority and described a "tyranny of the majority." Economic growth slowed down. In the parliamentary elections of 1995 and the presidential election of 1996, the PSD's dominance ended for the time being. Prime Minister Antônio Guterres came to office when the PS won the October 1995 elections, and in the subsequent presidential contest, in January 1996, socialist Jorge Sampaio, the former mayor of Lisbon, was elected president of the republic, thus defeating Cavaco Silva's bid. Young and popular, Guterres moved the PS toward the center of the political spectrum. Under Guterres, the PS won the October 1999 parliamentary elections. The PS defeated the PSD but did not manage to win a clear, working majority of seats, and this made the PS dependent upon alliances with smaller parties, including the PCP.

   In the local elections in December 2001, the PSD's criticism of PS's heavy public spending allowed the PSD to take control of the key cities of Lisbon, Oporto, and Coimbra. Guterres resigned, and parliamentary elections were brought forward from 2004 to March 2002. The PSD won a narrow victory with 40 percent of the votes, and Jose Durão Barroso became prime minister. Having failed to win a majority of the seats in parliament forced the PSD to govern in coalition with the right-wing Popular Party (PP) led by Paulo Portas. Durão Barroso set about reducing government spending by cutting the budgets of local authorities, freezing civil service hiring, and reviving the economy by accelerating privatization of state-owned enterprises. These measures provoked a 24-hour strike by public-sector workers. Durão Barroso reacted with vows to press ahead with budget-cutting measures and imposed a wage freeze on all employees earning more than €1,000, which affected more than one-half of Portugal's work force.

   In June 2004, Durão Barroso was invited by Romano Prodi to succeed him as president of the European Commission. Durão Barroso accepted and resigned the prime ministership in July. Pedro Santana Lopes, the leader of the PSD, became prime minister. Already unpopular at the time of Durão Barroso's resignation, the PSD-led government became increasingly unpopular under Santana Lopes. A month-long delay in the start of the school year and confusion over his plan to cut taxes and raise public-sector salaries, eroded confidence even more. By November, Santana Lopes's government was so unpopular that President Jorge Sampaio was obliged to dissolve parliament and hold new elections, two years ahead of schedule.

   Parliamentary elections were held on 20 February 2005. The PS, which had promised the electorate disciplined and transparent governance, educational reform, the alleviation of poverty, and a boost in employment, won 45 percent of the vote and the majority of the seats in parliament. The leader of the PS, José Sôcrates became prime minister on 12 March 2005. In the regularly scheduled presidential elections held on 6 January 2006, the former leader of the PSD and prime minister, Aníbal Cavaco Silva, won a narrow victory and became president on 9 March 2006. With a mass protest, public teachers' strike, and street demonstrations in March 2008, Portugal's media, educational, and social systems experienced more severe pressures. With the spreading global recession beginning in September 2008, Portugal's economic and financial systems became more troubled.

    Contemporary Portugal

   Owing to its geographic location on the southwestern most edge of continental Europe, Portugal has been historically in but not of Europe. Almost from the beginning of its existence in the 12th century as an independent monarchy, Portugal turned its back on Europe and oriented itself toward the Atlantic Ocean. After carving out a Christian kingdom on the western portion of the Iberian peninsula, Portuguese kings gradually built and maintained a vast seaborne global empire that became central to the way Portugal understood its individuality as a nation-state. While the creation of this empire allows Portugal to claim an unusual number of "firsts" or distinctions in world and Western history, it also retarded Portugal's economic, social, and political development. It can be reasonably argued that the Revolution of 25 April 1974 was the most decisive event in Portugal's long history because it finally ended Portugal's oceanic mission and view of itself as an imperial power. After the 1974 Revolution, Portugal turned away from its global mission and vigorously reoriented itself toward Europe. Contemporary Portugal is now both in and of Europe.

   The turn toward Europe began immediately after 25 April 1974. Portugal granted independence to its African colonies in 1975. It was admitted to the European Council and took the first steps toward accession to the European Economic Community (EEC) in 1976. On 28 March 1977, the Portuguese government officially applied for EEC membership. Because of Portugal's economic and social backwardness, which would require vast sums of EEC money to overcome, negotiations for membership were long and difficult. Finally, a treaty of accession was signed on 12 June 1985. Portugal officially joined the EEC (the European Union [EU] since 1993) on 1 January 1986. Since becoming a full-fledged member of the EU, Portugal has been steadily overcoming the economic and social underdevelopment caused by its imperial past and is becoming more like the rest of Europe.

   Membership in the EU has speeded up the structural transformation of Portugal's economy, which actually began during the Estado Novo. Investments made by the Estado Novo in Portugal's economy began to shift employment out of the agricultural sector, which, in 1950, accounted for 50 percent of Portugal's economically active population. Today, only 10 percent of the economically active population is employed in the agricultural sector (the highest among EU member states); 30 percent in the industrial sector (also the highest among EU member states); and 60 percent in the service sector (the lowest among EU member states). The economically active population numbers about 5,000,000 employed, 56 percent of whom are women. Women workers are the majority of the workforce in the agricultural and service sectors (the highest among the EU member states). The expansion of the service sector has been primarily in health care and education. Portugal has had the lowest unemployment rates among EU member states, with the overall rate never being more than 10 percent of the active population. Since joining the EU, the number of employers increased from 2.6 percent to 5.8 percent of the active population; self-employed from 16 to 19 percent; and employees from 65 to 70 percent. Twenty-six percent of the employers are women. Unemployment tends to hit younger workers in industry and transportation, women employed in domestic service, workers on short-term contracts, and poorly educated workers. Salaried workers earn only 63 percent of the EU average, and hourly workers only one-third to one-half of that earned by their EU counterparts. Despite having had the second highest growth of gross national product (GNP) per inhabitant (after Ireland) among EU member states, the above data suggest that while much has been accomplished in terms of modernizing the Portuguese economy, much remains to be done to bring Portugal's economy up to the level of the "average" EU member state.

   Membership in the EU has also speeded up changes in Portuguese society. Over the last 30 years, coastalization and urbanization have intensified. Fully 50 percent of Portuguese live in the coastal urban conurbations of Lisbon, Oporto, Braga, Aveiro, Coimbra, Viseu, Évora, and Faro. The Portuguese population is one of the oldest among EU member states (17.3 percent are 65 years of age or older) thanks to a considerable increase in life expectancy at birth (77.87 years for the total population, 74.6 years for men, 81.36 years for women) and one of the lowest birthrates (10.59 births/1,000) in Europe. Family size averages 2.8 persons per household, with the strict nuclear family (one or two generations) in which both parents work being typical. Common law marriages, cohabitating couples, and single-parent households are more and more common. The divorce rate has also increased. "Youth Culture" has developed. The young have their own meeting places, leisure-time activities, and nightlife (bars, clubs, and discos).

   All Portuguese citizens, whether they have contributed or not, have a right to an old-age pension, invalidity benefits, widowed persons' pension, as well as payments for disabilities, children, unemployment, and large families. There is a national minimum wage (€385 per month), which is low by EU standards. The rapid aging of Portugal's population has changed the ratio of contributors to pensioners to 1.7, the lowest in the EU. This has created deficits in Portugal's social security fund.

   The adult literacy rate is about 92 percent. Illiteracy is still found among the elderly. Although universal compulsory education up to grade 9 was achieved in 1980, only 21.2 percent of the population aged 25-64 had undergone secondary education, compared to an EU average of 65.7 percent. Portugal's higher education system currently consists of 14 state universities and 14 private universities, 15 state polytechnic institutions, one Catholic university, and one military academy. All in all, Portugal spends a greater percentage of its state budget on education than most EU member states. Despite this high level of expenditure, the troubled Portuguese education system does not perform well. Early leaving and repetition rates are among the highest among EU member states.

   After the Revolution of 25 April 1974, Portugal created a National Health Service, which today consists of 221 hospitals and 512 medical centers employing 33,751 doctors and 41,799 nurses. Like its education system, Portugal's medical system is inefficient. There are long waiting lists for appointments with specialists and for surgical procedures.

   Structural changes in Portugal's economy and society mean that social life in Portugal is not too different from that in other EU member states. A mass consumption society has been created. Televisions, telephones, refrigerators, cars, music equipment, mobile phones, and personal computers are commonplace. Sixty percent of Portuguese households possess at least one automobile, and 65 percent of Portuguese own their own home. Portuguese citizens are more aware of their legal rights than ever before. This has resulted in a trebling of the number of legal proceeding since 1960 and an eight-fold increase in the number of lawyers. In general, Portuguese society has become more permissive and secular; the Catholic Church and the armed forces are much less influential than in the past. Portugal's population is also much more culturally, religiously, and ethnically diverse, a consequence of the coming to Portugal of hundreds of thousands of immigrants, mainly from former African colonies.

   Portuguese are becoming more cosmopolitan and sophisticated through the impact of world media, the Internet, and the World Wide Web. A prime case in point came in the summer and early fall of 1999, with the extraordinary events in East Timor and the massive Portuguese popular responses. An internationally monitored referendum in East Timor, Portugal's former colony in the Indonesian archipelago and under Indonesian occupation from late 1975 to summer 1999, resulted in a vote of 78.5 percent for rejecting integration with Indonesia and for independence. When Indonesian prointegration gangs, aided by the Indonesian military, responded to the referendum with widespread brutality and threatened to reverse the verdict of the referendum, there was a spontaneous popular outpouring of protest in the cities and towns of Portugal. An avalanche of Portuguese e-mail fell on leaders and groups in the UN and in certain countries around the world as Portugal's diplomats, perhaps to compensate for the weak initial response to Indonesian armed aggression in 1975, called for the protection of East Timor as an independent state and for UN intervention to thwart Indonesian action. Using global communications networks, the Portuguese were able to mobilize UN and world public opinion against Indonesian actions and aided the eventual independence of East Timor on 20 May 2002.

   From the Revolution of 25 April 1974 until the 1990s, Portugal had a large number of political parties, one of the largest Communist parties in western Europe, frequent elections, and endemic cabinet instability. Since the 1990s, the number of political parties has been dramatically reduced and cabinet stability increased. Gradually, the Portuguese electorate has concentrated around two larger parties, the right-of-center Social Democrats (PSD) and the left-of-center Socialist (PS). In the 1980s, these two parties together garnered 65 percent of the vote and 70 percent of the seats in parliament. In 2005, these percentages had risen to 74 percent and 85 percent, respectively. In effect, Portugal is currently a two-party dominant system in which the two largest parties — PS and PSD—alternate in and out of power, not unlike the rotation of the two main political parties (the Regenerators and the Historicals) during the last decades (1850s to 1880s) of the liberal constitutional monarchy. As Portugal's democracy has consolidated, turnout rates for the eligible electorate have declined. In the 1970s, turnout was 85 percent. In Portugal's most recent parliamentary election (2005), turnout had fallen to 65 percent of the eligible electorate.

   Portugal has benefited greatly from membership in the EU, and whatever doubts remain about the price paid for membership, no Portuguese government in the near future can afford to sever this connection. The vast majority of Portuguese citizens see membership in the EU as a "good thing" and strongly believe that Portugal has benefited from membership. Only the Communist Party opposed membership because it reduces national sovereignty, serves the interests of capitalists not workers, and suffers from a democratic deficit. Despite the high level of support for the EU, Portuguese voters are increasingly not voting in elections for the European Parliament, however. Turnout for European Parliament elections fell from 40 percent of the eligible electorate in the 1999 elections to 38 percent in the 2004 elections.

   In sum, Portugal's turn toward Europe has done much to overcome its backwardness. However, despite the economic, social, and political progress made since 1986, Portugal has a long way to go before it can claim to be on a par with the level found even in Spain, much less the rest of western Europe. As Portugal struggles to move from underde-velopment, especially in the rural areas away from the coast, it must keep in mind the perils of too rapid modern development, which could damage two of its most precious assets: its scenery and environment. The growth and future prosperity of the economy will depend on the degree to which the government and the private sector will remain stewards of clean air, soil, water, and other finite resources on which the tourism industry depends and on which Portugal's world image as a unique place to visit rests. Currently, Portugal is investing heavily in renewable energy from solar, wind, and wave power in order to account for about 50 percent of its electricity needs by 2010. Portugal opened the world's largest solar power plant and the world's first commercial wave power farm in 2006.

   An American documentary film on Portugal produced in the 1970s described this little country as having "a Past in Search of a Future." In the years after the Revolution of 25 April 1974, it could be said that Portugal is now living in "a Present in Search of a Future." Increasingly, that future lies in Europe as an active and productive member of the EU.

Historical dictionary of Portugal > Historical Portugal
18 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
19 power

noun

1) ((an) ability: A witch has magic power; A cat has the power of seeing in the dark; He no longer has the power to walk.) poder; facultad, capacidad, habilidad

2) (strength, force or energy: muscle power; water-power; (also adjective) a power tool (=a tool operated by electricity etc. not by hand).) energía, fuerza

3) (authority or control: political groups fighting for power; How much power does the Queen have?; I have him in my power at last) poder

4) (a right belonging to eg a person in authority: The police have the power of arrest.) poder; autoridad

5) (a person with great authority or influence: He is quite a power in the town.) persona poderosa/influyente, pez gordo

6) (a strong and influential country: the Western powers.) potencia

7) (the result obtained by multiplying a number by itself a given number of times: 2 × 2 × 2 or 2³ is the third power of 2, or 2 to the power of 3.) potencia

•

- powered
- powerful
- powerfully
- powerfulness
- powerless
- powerlessness
- power cut
- failure
- power-driven
- power point
- power station
- be in power

power n

1. poder

the army is in power el ejército está en el poder

2. energía / potencia / fuerza

nuclear power energía nuclear

3. fuerza / electricidad

you haven't turned on the power no has conectado la electricidad

power

tr['paʊə^SMALLr/SMALL]

noun

1 (strength, force) fuerza; (of sun, wind) potencia, fuerza; (of argument) fuerza

2 (ability, capacity) poder nombre masculino, capacidad nombre femenino

■ I've done everything in my power he hecho todo lo posible

■ it's beyond his power no está en sus manos

■ she has the power to predict the future es capaz de predecir el futuro

3 (faculty) facultad nombre femenino

■ he lost the power of speech perdió el habla

■ she has great powers of concentration tiene una gran capacidad de concentración

4 (control, influence, authority) poder nombre masculino; (of country) poderío, poder nombre masculino

■ the power of the media el poder de los medios de comunicación

■ he has some sort of power over her ejerce algún poder sobre ella

■ the power of veto el derecho de veto

■ the police have been granted special powers se ha concedido a la policía poderes especiales

5 (nation) potencia; (person, group) fuerza

■ world powers potencias mundiales

■ the powers of darkness las fuerzas del mal

6 SMALLPHYSICS/SMALL (capacity, performance) potencia; (energy) energía

7 SMALLELECTRICITY/SMALL electricidad nombre femenino, corriente nombre femenino

8 SMALLMATHEMATICS/SMALL potencia

■ six to the power of four seis elevado a la cuarta potencia

transitive verb

1 propulsar, impulsar

■ buses are powered by diesel engines los autobuses funcionan con diesel

■ it's powered by electricity funciona con electricidad

\

SMALLIDIOMATIC EXPRESSION/SMALL

to be in power estar en el poder

to come to power llegar al poder

to do somebody a power of good hacer a alguien mucho bien

to have somebody in one's power tener a alguien en su poder

to rise to power subir al poder

to seize/take power tomar el poder, hacerse con el poder

power base zona de influencia

power cut apagón nombre masculino, corte nombre masculino del suministro eléctrico

power drill taladradora mecánica

power failure corte nombre masculino del suministro eléctrico

power of attorney SMALLLAW/SMALL poder notarial nombre masculino, procuración nombre femenino

power point enchufe nombre masculino, toma de corriente

power saw sierra mecánica, motosierra

power station central nombre femenino eléctrica

power steering dirección nombre femenino asistida

power struggle lucha por el poder

solar power energía solar

the powers that be las autoridades nombre femenino plural

power ['paʊər] vt

: impulsar, propulsar

power n

1) authority: poder m, autoridad f

executive powers: poderes ejecutivos

2) ability: capacidad f, poder m

3) : potencia f (política)

foreign powers: potencias extranjeras

4) strength: fuerza f

5) : potencia f (en física y matemáticas)

power

n.

• autoridad s.f.

• dominación s.f.

• efecto s.m.

• eminencia s.f.

• empuje s.m.

• energía (Electricidad) s.f.

• facultad s.m.

• fuero s.m.

• fuerza s.f.

• mando s.m.

• poder s.m.

• poderío s.m.

• potencia (Física) s.f.

• potestad s.f.

v.

• accionar v.

• impulsar v.

'paʊər, 'paʊə(r)
I

noun

1)

a) u (control, influence) poder m; ( of country) poderío m, poder m

people power — poder popular

power OVER somebody/something — poder sobre alguien/algo

to be in power — estar* en or ocupar el poder

balance of power — equilibrio m de fuerzas

to seize power — tomar el poder, hacerse* con el poder

to come to power — llegar* or subir al poder; (before n)

power sharing — compartimiento m del poder

power struggle — lucha f por el poder

b) u c ( official authority) poder m

power to + INF — poder para + inf

special powers — poderes extraordinarios

power of veto — derecho m de veto

2) c

a) ( nation) potencia f

b) (person, group)

the power behind the throne — el poder en la sombra

the powers that be — los que mandan, los que detentan el poder

the powers of darkness — las fuerzas del mal

3) u

a) (physical strength, force) fuerza f

more power to your elbow — (colloq) bien hecho!

b) (of engine, loudspeaker, transmitter, telescope) potencia f

processing power — capacidad f de procesamiento

c) (of tradition, love) poder m, fuerza f; ( of argument) fuerza f, lo poderoso or convincente

4)

a) u (ability, capacity)

I did everything in my power — hice todo lo que estaba en mi(s) mano(s), hice todo lo que me era posible

that's beyond my power — eso está fuera de mis posibilidades

b) ( specific faculty) (often pl)

he lost the power of speech — perdió el habla

power(s) of concentration — capacidad f or poder m de concentración

mental powers — inteligencia f, facultades fpl mentales

he was at the height of his power(s) — estaba en su mejor momento or en la plenitud de sus facultades

5) u

a) (Eng, Phys) potencia f; ( particular source of energy) energía f

solar power — energía solar; (before n)

power brakes — servofrenos mpl

power steering — dirección f asistida

b) ( electricity) electricidad f; (before n)

power cable — cable m de energía eléctrica

power lines — cables mpl de alta tensión

power point — (BrE) toma f de corriente, enchufe m, tomacorriente(s) m (AmS)

power tool — herramienta f eléctrica

6) u ( Math) potencia f

10 to the power of 4/of 3 — 10 (elevado) a la cuarta potencia/al cubo

7) ( a lot)

to do somebody a power of good — hacerle* a alguien mucho bien

II
1.

transitive verb

the plane is powered by four engines — el avión está propulsado por cuatro motores

it's powered by electricity — funciona con electricidad

steam-powered — a or de vapor

2.

vi ( move rapidly) (colloq) (+ adv compl)

we were powering along the highway — íbamos disparados por la carretera (fam)

[paʊǝ(r)]
1. N

1) (=control) poder m ; (physical strength) fuerza f

• to have power over sb — tener poder sobre algn

• to have sb in one's power — tener a algn en su poder

to be in sb's power — estar en poder de algn

• to have the power of life and death over sb — tener poder para decidir sobre la vida de algn

- more power to your elbow!

2) (Pol) poder m, poderío m

• to be in power — estar en el poder

• to come to power — subir al poder

• to fall from power — perder el poder

• power to the people! — ¡el pueblo al poder!

3) (Mil) (=capability) potencia f, poderío m

• a nation's air/ sea power — la potencia aérea/naval de un país, el poderío aéreo/naval de un país

4) (=authority) poder m, autoridad f

she has the power to act — tiene poder or autoridad para actuar

they have no power in economic matters — carecen de autoridad en asuntos económicos

• it was seen as an abuse of his power — se percibió como un abuso de poder por su parte

• power of attorney — (Jur) poder m, procuración f

• that is beyond or outside my power(s) — eso no es de mi competencia

• to exceed one's powers — excederse en el ejercicio de sus atribuciones or facultades

• he has full powers to negotiate a solution — goza de plenos poderes para negociar una solución

• power of veto — derecho m de veto

• that does not fall within my power(s) — eso no es de mi competencia

5) (=ability, capacity)

• it is beyond his power to save her — no está dentro de sus posibilidades salvarla, no puede hacer nada para salvarla

• powers of concentration — capacidad f de concentración

• to be at the height of one's powers — estar en plenitud de facultades

• powers of imagination — capacidad f imaginativa

• to do all or everything in one's power to help sb — hacer todo lo posible por ayudar a algn

• powers of persuasion — poder m de persuasión or convicción
purchasing 2.
6) (=mental faculty) facultad f

his powers are failing — decaen sus facultades

• mental powers — facultades fpl mentales

• the power of speech — la facultad del habla

7) (=nation) potencia f

• the Great Powers — las grandes potencias

• one of the great naval powers — una de las grandes potencias navales

• the leaders of the major world powers — los líderes de las principales potencias mundiales

8) (=person in authority)

he's a power in the land — es de los que mandan en el país

they are the real power in the government — son los que ostentan el auténtico poder en el gobierno

the Church is no longer the power it was — la Iglesia ha dejado de tener el poder que tenía

• the powers that be — las autoridades, los que mandan

• the powers of darkness or evil — las fuerzas del mal

- the power behind the throne

9) (=forcefulness) [of argument] fuerza f

the power of love/thought — el poder del amor/del intelecto

a painting of great power — un cuadro de gran impacto, un cuadro que causa honda impresión

10) [of engine, machine] potencia f, fuerza f ; [of telescope] aumento m ; (=output) rendimiento m

• microwave on full power for one minute — póngalo con el microondas a plena potencia durante un minuto

• engines at half power — motores mpl a medio gas or a media potencia

• magnifying power — capacidad f de aumento, número m de aumentos

• the ship returned to port under her own power — el buque volvió al puerto impulsado por sus propios motores

11) (=source of energy) energía f ; (=electric power) electricidad f

• they cut off the power — cortaron la corriente

• nuclear power — energía f nuclear

12) (Math) potencia f

7 to the power (of) 3 — 7 elevado a la 3 ^a potencia, 7 elevado al cubo

to the nth power — a la enésima potencia

13) * (=a lot of)

• that holiday did me a power of good — esas vacaciones me hicieron mucho bien

her words did their morale a power of good — sus palabras les levantaron un montón la moral

the new training methods have done their game a power of good — el nuevo método de entrenamiento ha supuesto una notable mejoría en su juego

2.

VT

a plane powered by four jets — un avión propulsado por cuatro motores a reacción

a racing car powered by a 4.2 litre engine — un coche de carreras impulsado por un motor de 4,2 litros

a car powered by electricity — un coche eléctrico

the electric lighting is powered by a generator — un generador se encarga de alimentar el alumbrado eléctrico
- powered
3.

CPD

power base N — base f de poder

power breakfast N — desayuno m de negocios

power broker N — (Pol) poder m en la sombra

power cable N — cable m de energía eléctrica

power cut N — (Brit) corte m de luz or de corriente, apagón m

power dressing N — moda f de ejecutivo

power drill N — taladro m eléctrico, taladradora f eléctrica

power failure N — fallo m del suministro eléctrico

power game N — (esp Pol) juego m del poder

power line N — línea f de conducción eléctrica, cable m de alta tensión

power list N — lista f de las personas más influyentes

power lunch N — comida f de negocios

power outage (US) N — = power cut

power pack N — transformador m

power plant N — (=generator) grupo m electrógeno
(US) = power station
power play N — (Sport) demostración f de fuerza (en el juego ofensivo); (from temporary suspension) superioridad f (en el ataque); (fig) (=use of power) maniobra f de poder, demostración f de fuerza; (=power struggle) lucha f por el poder

power point N — (Brit) (Elec) enchufe m, toma f de corriente

power politics N — política fsing de fuerza

power saw N — motosierra f, sierra f mecánica

power shovel N — excavadora f

power shower N — ducha f de hidromasaje

power station N — central f eléctrica, usina f eléctrica (S. Cone)

power steering N — (Aut) dirección f asistida

power structure N — estructura f del poder

power struggle N — lucha f por el poder

power supply N — suministro m eléctrico

power surge N — (Elec) subida f de tensión

power tool N — herramienta f eléctrica

power trio N — (Mus) trío m eléctrico

power unit N — grupo m electrógeno

power vacuum N — vacío m de poder

power walking N — marcha f

power workers NPL — trabajadores mpl del sector energético

- power up

* * *
['paʊər, 'paʊə(r)]
I

noun

1)

a) u (control, influence) poder m; ( of country) poderío m, poder m

people power — poder popular

power OVER somebody/something — poder sobre alguien/algo

to be in power — estar* en or ocupar el poder

balance of power — equilibrio m de fuerzas

to seize power — tomar el poder, hacerse* con el poder

to come to power — llegar* or subir al poder; (before n)

power sharing — compartimiento m del poder

power struggle — lucha f por el poder

b) u c ( official authority) poder m

power to + INF — poder para + inf

special powers — poderes extraordinarios

power of veto — derecho m de veto

2) c

a) ( nation) potencia f

b) (person, group)

the power behind the throne — el poder en la sombra

the powers that be — los que mandan, los que detentan el poder

the powers of darkness — las fuerzas del mal

3) u

a) (physical strength, force) fuerza f

more power to your elbow — (colloq) bien hecho!

b) (of engine, loudspeaker, transmitter, telescope) potencia f

processing power — capacidad f de procesamiento

c) (of tradition, love) poder m, fuerza f; ( of argument) fuerza f, lo poderoso or convincente

4)

a) u (ability, capacity)

I did everything in my power — hice todo lo que estaba en mi(s) mano(s), hice todo lo que me era posible

that's beyond my power — eso está fuera de mis posibilidades

b) ( specific faculty) (often pl)

he lost the power of speech — perdió el habla

power(s) of concentration — capacidad f or poder m de concentración

mental powers — inteligencia f, facultades fpl mentales

he was at the height of his power(s) — estaba en su mejor momento or en la plenitud de sus facultades

5) u

a) (Eng, Phys) potencia f; ( particular source of energy) energía f

solar power — energía solar; (before n)

power brakes — servofrenos mpl

power steering — dirección f asistida

b) ( electricity) electricidad f; (before n)

power cable — cable m de energía eléctrica

power lines — cables mpl de alta tensión

power point — (BrE) toma f de corriente, enchufe m, tomacorriente(s) m (AmS)

power tool — herramienta f eléctrica

6) u ( Math) potencia f

10 to the power of 4/of 3 — 10 (elevado) a la cuarta potencia/al cubo

7) ( a lot)

to do somebody a power of good — hacerle* a alguien mucho bien

II
1.

transitive verb

the plane is powered by four engines — el avión está propulsado por cuatro motores

it's powered by electricity — funciona con electricidad

steam-powered — a or de vapor

2.

vi ( move rapidly) (colloq) (+ adv compl)

we were powering along the highway — íbamos disparados por la carretera (fam)

English-spanish dictionary > power
20 lenken

I v/t

1. MOT. steer; (fahren, auch Pferdewagen) drive; FLUG. pilot, be at the controls of; (Rakete, Tier) guide; (wenden) steer, turn ( nach towards, to); das Pferd am Zügel lenken guide ( oder steer) a horse by the reins

2. fig. (richten) (Person, Gedanken, Gespräch etc.) guide, direct; geschickt: steer; die Aufmerksamkeit auf etw. / sich (Akk) lenken draw attention to s.th. / draw attention to o.s., attract attention; seinen Blick auf jemanden / etw. lenken turn one’s gaze on s.o. / to(wards) s.th.; das Gespräch / die Diskussion lenken auf (+ Akk) steer ( oder bring) the conversation / discussion [a]round to; seine Schritte nach X / heimwärts lenken geh. head for X / home; lit. turn ( oder direct) one’s steps towards X / home; Verdacht

3. (kontrollieren) (Person, Wirtschaft, Presse etc.) control; (Staat) govern; das Kind lässt sich schwer lenken the child is difficult to manage; ihm fehlt die lenkende Hand he has no one to keep him under control; gelenkt

II v/i MOT. steer; (fahren) drive; ( mehr) nach links lenken steer (a bit more) to the left; Anweisung: left hand down (a bit more); mit einer Hand lenken drive with one hand; darf ich mal lenken? can I (have a) drive?; denken

* * *

das Lenken

driving

* * *
lẹn|ken ['lɛŋkn]
1. vt

1) (= führen, leiten) to direct, to guide; (fig = beeinflussen) Sprache, Presse etc to influence; Kind to guide

gelenkte Wirtschaft — planned economy

staatlich gelenkte Medien — state-controlled media

2) (= steuern) Auto, Flugzeug, Schiff etc to steer; Pferde to drive

sich leicht lenken lassen — to be easy to steer/drive

3) (fig) Schritte, Gedanken, seine Aufmerksamkeit, Blick to direct (
auf +acc to); jds Aufmerksamkeit, Blicke to draw ( auf +acc to); Verdacht to throw, to draw ( auf +acc onto); Gespräch to lead, to steer; Schicksal to guide
das Gespräch in eine andere Richtung lenken — to steer the conversation in another direction

die Geschicke des Landes/der Partei lenken — to control the future of the country/party

2. vi
(= steuern) to steer
seine Schritte heimwärts lenken (liter, hum inf) — to wend one's way homewards (liter, hum), to turn one's steps to home (liter, hum)

* * *

1) (to point, aim or turn in a particular direction: He directed my attention towards the notice.) direct

2) (to direct into a particular course: He channelled all his energies into the project.) channel

3) (to control the movement of: The teacher guided the child's hand as she wrote.) guide

4) (to direct; to aim or point: He turned his attention to his work.) turn

* * *

len·ken

[ˈlɛŋkn̩]

I. vt

1. (steuern)

▪ etw \lenken to steer sth

so, jetzt lenke das Auto nach rechts right, now turn [the car] off to the right

2. (dirigieren)

▪ jdn \lenken to direct [or guide] sb

3. (beeinflussen)

▪ jdn/etw \lenken to control sb/sth

▪ gelenkt planned, managed

die staatlich gelenkte Presse the state-controlled press

gelenkte Wirtschaft controlled economy

4. (geh: wenden)

▪ etw wohin \lenken to direct sth somewhere

seinen Blick auf jdn/etw \lenken to turn one's gaze on sb/sth

5. (richten)

▪ etw auf etw akk \lenken to direct sth to sth

jds Aufmerksamkeit auf etw akk \lenken to draw sb's attention to sth

geschickt lenkte sie das Gespräch/die Unterhaltung auf ein weniger heikles Thema she cleverly steered the conversation round to a less controversial subject

II. vi to drive

▶ der Mensch denkt, Gott lenkt (prov) man proposes, God disposes prov

* * *

transitives Verb

1) auch itr. steer < car, bicycle, etc.>; be at the controls of < aircraft>; guide < missile>; (fahren) drive <car etc.>

wenn du geschickt lenkst — if you do some crafty steering

2) direct, guide <thoughts etc.> (auf + Akk. to); turn < attention> (auf + Akk. to); steer < conversation>

die Diskussion auf etwas/jemanden lenken — steer or bring the discussion round to something/somebody

den Verdacht auf jemanden lenken — throw suspicion on somebody

3) control < person, press, economy>; rule, govern < state>

eine gelenkte Wirtschaft — a planned economy

* * *

lenken

A. v/t

1. AUTO steer; (fahren, auch Pferdewagen) drive; FLUG pilot, be at the controls of; (Rakete, Tier) guide; (wenden) steer, turn (

nach towards, to);

das Pferd am Zügel lenken guide ( oder steer) a horse by the reins

2. fig (richten) (Person, Gedanken, Gespräch etc) guide, direct; geschickt: steer;

die Aufmerksamkeit auf etwas/sich (akk)

lenken draw attention to sth/draw attention to o.s., attract attention;

seinen Blick auf jemanden/etwas lenken turn one’s gaze on sb/to(wards) sth;

das Gespräch/die Diskussion lenken auf (+akk) steer ( oder bring) the conversation/discussion [a]round to;

seine Schritte nach X/heimwärts lenken geh head for X/home; liter turn ( oder direct) one’s steps towards X/home; → Verdacht

3. (kontrollieren) (Person, Wirtschaft, Presse etc) control; (Staat) govern;

das Kind lässt sich schwer lenken the child is difficult to manage;

ihm fehlt die lenkende Hand he has no one to keep him under control; → gelenkt

B. v/i AUTO steer; (fahren) drive;

(mehr) nach links lenken steer (a bit more) to the left; Anweisung: left hand down( a bit more);

mit einer Hand lenken drive with one hand;

darf ich mal lenken? can I (have a) drive?; → denken

* * *

transitives Verb

1) auch itr. steer <car, bicycle, etc.>; be at the controls of < aircraft>; guide < missile>; (fahren) drive <car etc.>

wenn du geschickt lenkst — if you do some crafty steering

2) direct, guide <thoughts etc.> (auf + Akk. to); turn < attention> (auf + Akk. to); steer < conversation>

die Diskussion auf etwas/jemanden lenken — steer or bring the discussion round to something/somebody

den Verdacht auf jemanden lenken — throw suspicion on somebody

3) control <person, press, economy>; rule, govern < state>

eine gelenkte Wirtschaft — a planned economy

* * *

adj.

direct adj. v.

to drive v.

(§ p.,p.p.: drove, driven)

to guide v.

to mastermind v.

to steer v.

Deutsch-Englisch Wörterbuch > lenken

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